For exhibitors

Welcome to become part of the unique market and meeting place that is Hem & Villamässan at Stockholmsmässan in Älvsjö. The next fair will take place on October 10-12, 2025.

Book a stand

Exhibit at Hem & Villamässan

You will meet a large number of potential customers who are looking for efficient, sustainable and flexible home solutions and who are ready for home transformation. Set up your office here for three days and meet new and existing customers who come to compare, experience and test everything for the home.

Create new business opportunities and make valuable contacts by exhibiting at our fair. Book your stand space today or send in your expression of interest. Don’t miss the chance to be part of Hem & Villamässan!

Become an exhibitor

Do you also want to be part of the unique market and meeting place that is Hem & Villamässan? Book your stand today!

Book a stand

Why Hem & Villamässan?

Why should you exhibit at Hem & Villamässan? What does it mean to exhibit and what kind of visitors can you expect? Here we tell you more.

Why exhibit?

Digital signage

Our digital signs are strategically placed for maximum exposure. Take the chance to stand out and reach out with your message a little extra!

Maximize your visibility

For booked exhibitors

In the exhibitor portal you will find all the information you need for your participation at Hem & Villamässan.

To the exhibitor portal

What do our exhibitors say?

Espegard AS (2024)

“The fair exceeded our expectations. Already on Friday afternoon we had some products sold out.
There was a great interest among the visitors for Espegard’s products. We will be back next year.”

– Nicklas Kloo

Classicum greenhouse (2024)

“We are very happy. Friday was the best day for us. We will probably come back next year.”

– Karin Zethzon & Tommy Helgesson

Villa Varm (2024)

“Good streamlined fair with a separate area aimed at new construction. The quality of the visitors was high. We will be back next year.”

– Helena & Håkan Sundström

Älvsbyhus (2024)

“We built an entire house inside the exhibition hall and received a very positive response to both the house model we had in place and our price image. The fair has been incredibly good and well attended. We had a queue into our house and a lot of families with children on Saturday. We will probably be back next year.”

– Joacim Engzell

Husdröm and Visolaris (2023)

“We at Husdröm and Visolaris were super happy with Hem & Villamässan 2023. It was a good sized fair and a good mix of exhibitors. Husdröm/Visolaris got 168 leads so we have a lot to do during the fall. Very good.”

– Karin Lindstén, CEO, Husdröm

VELUX (2023)

“VELUX has been participating at Hem & Villamässan for some time, but has had a break for a few years. This year we wanted to try again and the concept of going from four days to Friday-Sunday fits much better. We were pleasantly surprised by the number of visitors and, above all, that those who visited the stand were genuinely interested and had come a long way in their buying process.”

– Roger Andersson, District Manager, VELUX Nordic I Region North Europe

Smarthome-butiken.se (2023)

“As an e-retailer, it is always a pleasure to meet existing and new customers in real life. In addition, we were able to make contacts and build stronger relationships with our industry peers.”

– Mathias Degrander, CEO/Business Developer, Smarthomebutiken.se

IVT Värmepumpar (2023)

“We as exhibitors thought it was very nice as there were many visitors to our stand. It’s always nice to meet our customers and hear what they think about today’s energy solutions for heating and hot water and what thoughts they have in the future regarding heat pumps. Very nice reception at the fair.”

– Fredrik Schollin-Borg, District Manager, IVT Värmepumpar

Office of Civil Engineering (2022)

“Hem & Villamässan 2022 was far beyond our expectations in terms of visitor numbers and thanks to this year’s fair being more focused and concentrated on construction and renovation than in the past, the quality of visitor interest and intention was at a high level. Hem & Villamässan gave us a stronger belief in the future of the industry and we are confident about the future of housing construction.”

– Byggingenjörsbyrån

Westcoast Windows (2022)

“Good fair that generated sharp leads. Good visitors and many who have come far in their project plans”

– Benny Edlund, Westcoast Windows

Älvsbyhus (2022)

“It’s great to be back and nice to see that the visitors have found their way back. We have had a full house at the stand. Our digital house-building tools have been particularly appreciated. Such a difference at the fair compared to 2019.”

– Hanna Öhman, Marketing Manager, Älvsbyhus

Keddy (2022)

“There was a lot of interest in stoves. As usual, the Stockholmers were friendly. The most professional fair.”

– Hans Wikström, Keddy

Villaägarna (2022)

“Successful 70th anniversary celebration at Villaägarna at Hem & Villamässan when more than 2000 members visited our stand for counseling and a cup of coffee. High quality of both exhibitors and visitors!”

– Madeleine Björninger, Marketing Manager, Villaägarna

Villa Varm (2022)

“Good quality of visitors and high standard of exhibitors. Clear focus on building new. We are very happy and will be back in 2023.”

– Helena Sundström, Marketing Manager, Villa Varm

The Hem & Villamässan sales team

Please do not hesitate to contact our sales representatives if you have any questions.

Sales manager

Jerry Brynolfsson

Send an e-mail to
+46 8 749 4239