Welcome to exhibit at a really homely fair!

Do you want to reach thousands of engaged consumers from Sweden’s most affluent region? Then you should secure your place at Hem & Villamässan 2026 – a beloved and well-attended fair that every year transforms Stockholmsmässan into an inspiring world of ideas, innovations and smart solutions for the home and outdoor environment.

Our focus areas are:

  • Furniture & Home Furnishings – perfect for those who want to reach visitors interested in interior design in the right environment.
  • Building new
  • Renovate (kitchen, bathroom, flooring, windows, doors, roof, paint & wallpaper etc.)
  • Outdoor environment (pool, sauna, greenhouse, etc.)
  • Energy smart & connected home

14,371 visitors made their way to the Hem & Villamässan 2025 – making this a unique opportunity to meet quality customers, ready to invest in their home.

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Why exhibit at Hem & Villamässan?

Why should you exhibit at Hem & Villamässan? What does it mean to exhibit and what kind of visitors can you expect? Here we tell you more.

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Expression of interest

Do you also want to be part of the unique meeting place that is Hem & Villamässan? Register your interest here!

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Want to increase your visibility at the fair?

Maximize your visibility before, during and after the fair with our advertising spaces – from 75 digital billboards to facade banners and foiled entrances. Choose pre-designed sponsorship and partner packages or let us customize a solution for your specific goals and target groups.

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For booked exhibitors

In the exhibitor portal you will find all the information you need for your participation at Hem & Villamässan.