Become an exhibitor

Hem & Villamässan 10 – 12 October 2025

Become an exhibitor at
Hem & Villamässan
October 10-12, 2025

Do you want to meet thousands of visitors interested in home – curious, ready to buy and ready to realize their dream projects? Then Hem & Villamässan is the place for you!

For three packed days, we bring together a target group that actively seeks inspiration, knowledge and solutions for their homes. Visitors come to compare, experience and test – and many are ready to make decisions on the spot. This is your chance to showcase your offer to engaged and interested customers in an environment where all aspects of the home are in focus.

We make it easy for you to succeed!
As an exhibitor, you get access to a complete solution through Stockholmsmässan – from stand design and furnishing to printed matter and lighting. We ensure that your participation is both smooth and professional – all customized to your goals and needs.

Ready to take your place in shaping the home of the future?
Book your stand today – or send us an expression of interest and we’ll be in touch!

Exhibiting at the Hem & Villamässan - step by step

Choose the mounting option that suits you best
Contact our sales team – we’ll help you book your space
Set goals for your participation and plan your attendance
Boost your social media engagement – build anticipation
Invite your customers with your free tickets today – and be part of something really homely.

Book a stand

Stand prices & information

Here you will find stand prices and important information for booking your participation at Hem & Villamässan.

To stand prices

Why Hem & Villamässan?

Why should you exhibit at Hem & Villamässan? What does it mean to exhibit and what kind of visitors can you expect? Here we tell you more.

Why exhibit?

Smart stand solutions

Visit our webshop to see our stand solutions and find everything you need for a successful participation.

To the online shop

Registration of interest

Fill in an registration of interest and we will contact you to discuss your options.

Fill out the registration of interest form

Espegard AS (2024)

“The fair exceeded our expectations. Already on Friday afternoon we had some products sold out.There was a great interest among the visitors for Espegard products. We will be back next year!”

– Nicklas Kloo

Classicum Greenhouse (2024)

“We are very happy. Friday was the best day for us. We will probably come back next year.

– Karin Zethzon & Tommy Helgesson

Villa Varm (2024)

“Good streamlined fair with a separate area aimed at new construction. The quality of the visitors was high. We will be back next year.”

/Helena & Håkan Sundström

Älvsbyhus (2024)

“We built an entire house inside the exhibition hall and received a very positive response to both the house model we had in place and our price image. The fair has been incredibly good and well attended. We have had a queue into our house. A lot of families with children on Saturday. We will probably be back next year.”

– Joacim Engzell

Husdröm and Visolaris (2023)

“We at Husdröm and Visolaris were super happy with Hem & Villamässan 2023. It was a good sized fair and a good mix of exhibitors. Husdröm/Visolaris got 168 leads so we have a lot to do during the fall. Very good.”

– Karin Lindstén, CEO, Husdröm

VELUX (2023)

“VELUX has been participating at Hem & Villamässan for some time, but has had a break for a few years. This year we wanted to try again and the concept of going from four days to Friday-Sunday fits much better. We were pleasantly surprised by the number of visitors and, above all, that those who visited the stand were genuinely interested and had come a long way in their buying process.”

– Roger Andersson, District Manager, VELUX Nordic I Region North Europe

Smarthome-butiken.se (2023)

“As an e-retailer, it is always a pleasure to meet existing and new customers in real life. In addition, we were able to make contacts and build stronger relationships with our industry peers.”

– Mathias Degrander, CEO/Business Developer, Smarthomebutiken.se

IVT Värmepumpar (2023)

“We as exhibitors thought it was very nice as there were many visitors to our stand. It’s always nice to meet our customers and hear what they think about today’s energy solutions for heating and hot water and what thoughts they have in the future regarding heat pumps. Very nice reception at the fair.”

– Fredrik Schollin-Borg, District Manager, IVT Värmepumpar

Office of Civil Engineering (2022)

“Hem & Villamässan 2022 was far beyond our expectations in terms of visitor numbers and thanks to this year’s fair being more focused and concentrated on construction and renovation than in the past, the quality of visitor interest and intention was at a high level. Hem & Villamässan gave us a stronger belief in the future of the industry and we are confident about the future of housing construction.”

– Byggingenjörsbyrån

Westcoast Windows (2022)

“Good fair that generated sharp leads. Good visitors and many who have come far in their project plans”

– Benny Edlund, Westcoast Windows

Älvsbyhus (2022)

“It’s great to be back and nice to see that the visitors have found their way back. We have had a full house at the stand. Our digital house-building tools have been particularly appreciated. Such a difference at the fair compared to 2019.”

– Hanna Öhman, Marketing Manager, Älvsbyhus

Keddy (2022)

“There was a lot of interest in stoves. As usual, the Stockholmers were friendly. The most professional fair.”

– Hans Wikström, Keddy

Villaägarna (2022)

“Successful 70th anniversary celebration at Villaägarna at Hem & Villamässan when more than 2000 members visited our stand for counseling and a cup of coffee. High quality of both exhibitors and visitors!”

– Madeleine Björninger, Marketing Manager, Villaägarna

Villa Varm (2022)

“Good quality of visitors and high standard of exhibitors. Clear focus on building new. We are very happy and will be back in 2023.”

– Helena Sundström, Marketing Manager, Villa Varm

Book your stand

Here you can make your expression of interest directly to us, and we will contact you shortly.

Fill out the registration of interest form

The Hem & Villamässan sales team

Please do not hesitate to contact our sales representatives if you have any questions.

Sales manager

Christopher Gozzi

Exhibition space, Advertising space, Sponsorship

Send e-mail
+46 8 749 42 97

Sales manager

Lisbeth Hellgren

Exhibition space, Advertising space, Sponsorship

Send e-mail
+46 8 749 44 93

Team Hem & Villamässan

Contact Team Fitnessfestivalen

Project manager

Anna Fjällström

Send an e-mail to
+46 8 749 43 80

Operational Project Manager

Malin Fredriksson

Send an e-mail to
+46 8 749 43 77

Project coordinator

Ulrika Köhler

Send an e-mail to
+46 8 749 92 42

Become an exhibitor