Why exhibit at Hem & Villamässan?

Do business at a truly homely fair

Reaching the right audience – in the right place!
Do you want to reach a target group that is ready to buy, interested in home and full of future plans? Then Hem & Villamässan is your obvious arena. For three days, you will meet committed visitors from Sweden’s most buoyant region – Stockholm-Mälardalen – where the desire to invest in the home is stronger than ever.

An audience with concrete plans
Meet people in the middle of their lives – ready to build a new home, add an extension or create more space with an additional building. They want to renovate, make their homes more energy efficient and upgrade them with smart solutions and technology. But it doesn’t stop there – they also have a keen interest in furniture, interiors and design. In other words, they look for holistic solutions that both improve and beautify their homes.

Knowledge that drives business
We strengthen your presence by offering our visitors an inspiring stage program and free advice in several areas. These activities give visitors confidence and inspiration – and ensure they come to your stand well prepared.

Five clear focus areas – attracting the right visitors:
Building new
Renovating
Outdoor environment
Energy smart & connected
Furniture & home decor

Thanks to these themes, the fair offers a clear structure and an attractive content that attracts a broad, affluent and decision-focused audience.

Invite your customers – completely free of charge
As an exhibitor, you get access to free invitations to the fair – a smart way to increase traffic to your stand and show consideration for your customers. Read more about how it works in our exhibitor portal.

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Why exhibit at Hem & Villamässan?

Five focus areas

Build new
Renovate
Outdoor environment
Energy smart & connected
Furniture & Home Furnishings

New customers

Meet new customers at Hem & Villamässan
Meet an engaged audience with a strong interest in our focus areas
Meet potential customers from Sweden’s most affluent region – Stockholm-Mälardalen
Generate new leads and business opportunities during three intensive days
Talk directly to end customers and highlight the strengths of your brand and products

The fair offers

Marketing efforts on the website and in relevant channels
Maximize your exposure on our digital billboards

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Exhibiting at Hem & Villamässan - Step by step

Here’s how to get started:

1. Choose the stand option that suits you best
2. Contact our sales team – we will help you book your place
3. Set goals for your participation and plan your presence
4. Highlight your participation in social media – create anticipation
5. Invite your customers with your free tickets

Espegard

Espegard AS (2024)

“The fair exceeded our expectations. Already on Friday afternoon we had some products sold out.There was a great interest among the visitors for Espegard products. We will be back next year!”

– Nicklas Kloo

Classicum

Classicum Greenhouse (2024)

“We are very happy. Friday was the best day for us. We will probably come back next year.

– Karin Zethzon & Tommy Helgesson

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Villa Varm (2024)

“Good streamlined fair with a separate area aimed at new construction. The quality of the visitors was high. We will be back next year.”

/Helena & Håkan Sundström

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Älvsbyhus (2024)

“We built an entire house inside the exhibition hall and received a very positive response to both the house model we had in place and our price image. The fair has been incredibly good and well attended. We have had a queue into our house. A lot of families with children on Saturday. We will probably be back next year.”

– Joacim Engzell

Husdröm and Visolaris (2023)

“We at Husdröm and Visolaris were super happy with Hem & Villamässan 2023. It was a good sized fair and a good mix of exhibitors. Husdröm/Visolaris got 168 leads so we have a lot to do during the fall. Very good.”

– Karin Lindstén, CEO, Husdröm

VELUX (2023)

“VELUX has been participating at Hem & Villamässan for some time, but has had a break for a few years. This year we wanted to try again and the concept of going from four days to Friday-Sunday fits much better. We were pleasantly surprised by the number of visitors and, above all, that those who visited the stand were genuinely interested and had come a long way in their buying process.”

– Roger Andersson, District Manager, VELUX Nordic I Region North Europe

smarthomebutiken

Smarthomebutiken.se (2023)

“As an e-retailer, it is always a pleasure to meet existing and new customers in real life. In addition, we were able to make contacts and build stronger relationships with our industry peers.”

– Mathias Degrander, CEO/Business Developer, Smarthomebutiken.se

IVT Värmepumpar (2023)

“We as exhibitors thought it was very nice as there were many visitors to our stand. It’s always nice to meet our customers and hear what they think about today’s energy solutions for heating and hot water and what thoughts they have in the future regarding heat pumps. Very nice reception at the fair.”

– Fredrik Schollin-Borg, District Manager, IVT Värmepumpar

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Byggingenjörsbyrån (2022)

“Hem & Villamässan 2022 was far beyond our expectations in terms of visitor numbers and thanks to this year’s fair being more focused and concentrated on construction and renovation than in the past, the quality of visitor interest and intention was at a high level. Hem & Villamässan gave us a stronger belief in the future of the industry and we are confident about the future of housing construction.”

– Byggingenjörsbyrån

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Westcoast Windows (2022)

“Good fair that generated sharp leads. Good visitors and many who have come far in their project plans”

– Benny Edlund, Westcoast Windows

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Älvsbyhus (2022)

“It’s great to be back and nice to see that the visitors have found their way back. We have had a full house at the stand. Our digital house-building tools have been particularly appreciated. Such a difference at the fair compared to 2019.”

– Hanna Öhman, Marketing Manager, Älvsbyhus

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Keddy (2022)

“There was a lot of interest in stoves. As usual, the Stockholmers were friendly. The most professional fair.”

– Hans Wikström, Keddy

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Villaägarna (2022)

“Successful 70th anniversary celebration at Villaägarna at Hem & Villamässan when more than 2000 members visited our stand for counseling and a cup of coffee. High quality of both exhibitors and visitors!”

– Madeleine Björninger, Marketing Manager, Villaägarna

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Villa Varm (2022)

“Good quality of visitors and high standard of exhibitors. Clear focus on building new. We are very happy and will be back in 2023.”

– Helena Sundström, Marketing Manager, Villa Varm

The Hem & Villamässan sales team

Please do not hesitate to contact our sales representatives if you have any questions.

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Sales manager

Christoffer Gozzi

Exhibition space, Advertising space, Sponsorship

Send e-mail
+46 8 749 42 97

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Sales manager

Lisbeth Hellgren

Exhibition space, Advertising space, Sponsorship

Send e-mail
+46 8 749 44 93